Jul
4
Why should chiropractors use Facebook as a tool for marketing chiropractic? There are advantages that are easily obtained using this website. One client of mine increased his patients by 12 by just using Facebook for a week. How do you do this? Read on to learn.
Here are some convincing marketing facts about Facebook.
It’s got a massive user base: There are over 200 million people currently using Facebook. That’s almost the population of the 8th largest country in the world!
Constant visibility: On the total, people worldwide spend 4 billion minutes on Facebook on a single day. 100 million users log in at the site at least once a day.
Your market is using Facebook: over sixty percent of Facebook users are college graduates. And within this demographic, the number of people who are 35 and above is rapidly increasing.
What’s more is that an average Facebook user has over 120 friends on Facebook.
What do these numbers mean for you? It just means that if you can have 200 patients via Facebook, then you can get over 24,000 patients in the future!
Follow these steps to gain the patient base you desire through Facebook:
1. Register on Facebook. It can get you patients!
My client – the chiropractor who got 12 new patients within a week – had 500 patients, but he told me that he had no Facebook account. I knew he was overlooking a major marketing opportunity.
When he did join Facebook, he began to add friends using his account. To make this even easier, he allowed Facebook to add more friends via invites using his contacts’ email addresses.
2. Upload a great video for your patients and contacts
Videos are excellent ways to attract attention to your Facebook profile. In general, people love to watch videos because it sparks their interests. The chiropractor I mentioned a while ago posted a video about how can chiropractors help heal back pains.
He uploaded the video first in YouTube and reuploaded it on his Facebook page. It’s easier on Facebook!
Video posts are actually very popular on Facebook! More than 10 million people upload their videos each month, and it’s a great way for contacts to take notice and be active on your page.
3. Emails are the finishing touch, so utilize!
After the video was set up, I instructed my client to email all his patients about it. Aside from inviting them to watch the video, he also requested their feedback. He provided a link to his Facebook page where they can watch and give their thoughts on the video.
So now his patients have received two messages:
- The invitation to join the Facebook community – Your personal email that promotes your Facebook site and content.
What are the effects of utilizing Facebook as a marketing strategy?
Facebook is so popular and since you can take advantage of the connections of registered users, getting patients through it is very easy.
My client found his 12 new clients within a week just by following the three steps. When he shared the video to his clients on Facebook, they in turn shared the video and his page to their own contacts.
Once he gained site traffic, he kept the momentum going by continuing to post more chiropractic videos, and informing his clients each time he uploads a new one. For each video posted, he gained new patients or reactivations.
To sum this all up, Facebook is something you can utilize as a marketing tool for your chiropractic practive. Because it is one of the biggest social sphere in the internet, following the three steps mentioned above would get you your desired patient base. What’s more is that you can do all this without spending a dime.
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