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Custom Lanyard Marketing
September 18, 2009 | Leave a Comment
A Custom Lanyard is worn around the neck with an attachment for identification and security purposes. It’s a great promotional item for its functionality for schools, tradeshows, hospitals, businesses, special events and seminars as well as for fraternal, religious and civic organizations. A Custom Lanyard is available in nylon which allows high detail silk screening imprinting; polyester, the most popular material for its durability, tube which is constructed from polyester in a tube form. This is generally narrow in width for those who prefer less material around the neck. A woven polyester lanyard allows for stitching logos and other detail directly into the material.
Attachments for a Custom Lanyard emphasizes its functionality. The styles of attachments are keyring, J-hook, oval and thumb hooks, lobster claw and bulldog clip with one additional attachment specifically for cell phones. The mechanism for these include a swivel movement. But, one attachment is constructed without the swivel movement.
When accessories are added to a Custom Lanyard, it provides increased security. For instance, a special badge reel allows for swiping an ID or other entry card. This is pretty handy in grocery stores where credit and debit cards are used at the checkout register. For party favors, imprint it with a specified date or label for birthdays, anniversaries and other special occasions.
A Custom Lanyard can be designed for every individual. To facilitate easy removal one accessory utilizes a plastic breakaway at the back of the neck instead over removing the lanyard over the head. The velcro breakway has the same removal technique at the back of the neck. To remove the attachment, a Buckle accessory releases it easily without having to remove it over the head and a special metal crimp insures additional security. Lanyards in red, green, yellow, white, black, brown and blue are available to blend with a wide range of business, school, or other logos. Silk screen designs are available for review before an order is finalized.
Designs for silk screens are available for review by the customer prior to final order. Depending on material, design and labor, most orders can be filled in less than two weeks. For retaining clients and increasing sales, lanyards are a great investment and they are reasonably priced. This is a “Stand Out” item among promotional gifts.
Hazel Frickson writes about custom lanyard trends and custom mugs.
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