Apr
2
Sir Alan Sugar is a Happy Man
April 2, 2009 | Leave a Comment
Sir Alan Sugar has asked the UK press to give over one day a week to happy news stories. Speaking in an interview on GMTV about the 5th series of The Apprentice, he offered his tips to see out the recession.
Viewers who enjoyed the previous offering from The Apprentice will be tuning into the show for the next 12 weeks to see how the contestant fare with their tasks, set by their master and mentor, ‘Sir Alan’. Mr Sugar also spoke of his opinions of the economy and offered advice to viewers of how to best cope with the situation.
Sir Alan was asked whether he could spot immediately which of the shows contestants would shine through long term.
“You get an immediate impression of someone, but you dont really get to know somebody until they get stuck in and start working for you for a bit. Its the same in real life. You can only really tell what theyre like once they start working for you. One shouldnt do things on first reaction. As you start to see them youll warm to somebody, youll dislike somebody, and then as the weeks go on, youll change your opinion.”
Sir Alan was asked whether he was going to follow the shows producers’ guidelines by being funny and compassionate, sweet and lovely in the 5th series?
To which he replied I wouldnt hold your breath for that one
When talk naturally moved onto the recession, Sir Alan was asked how best to cope.
“First of all, we should all stop moaning, and if possible stop reading the newspapers, who continue to report doom and gloom. Were in a tough time, theres no question of it. The good news is, having seen these things happen over the course of 40 years of business, is that we will be getting out of it, and well look back on what weve gone through in the last few months and think well how did that ever happen?.. No Panic, lets hope the banks have learned their lesson.I think that things will stabilise.”
“The good news is having seen these things happen over the course of 40 years of business, we will be getting out of it, we will come out of it, I dont know when. And well look back on what weve gone through in the last few months and think, ‘well how did that ever happen?’”
“Well, I always get all the national newspapers and have a quick look and flip through them, and if you want to get depressed, read the headlines, because it seems thats the kind of journalism we have in this country. Perhaps we can have a National Happy Day. Maybe we should make Thursday a National Happy Day where newspapers are banned from reporting depressing headlines. They should take the forefront in this, together with your good self also. You should start off nice and happy. Maybe we should make it Thursday? National Happy Day for the next few months
Watch Sir Alan and his Apprentices on BBC1, Wednesday 2100hrs
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